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What are gaps

A gap is a visible business problem you can solve.

A missing booking flow, weak local SEO, poor mobile speed, unanswered reviews, broken forms, or any digital weakness that gives you a real business problem to solve.

Why gaps matter

Gaps are clearer than generic market data.

Independently verifiable

The business can see the same issue you reference.

Problem-specific

A gap tells you what is broken and why it matters.

Service-aware

The best gaps connect directly to the product or service you sell.

Not a commodity

The value is the verified problem, context, and score.

Actionable forever

The analysis is yours to keep and use in your market planning.

Low-risk testing

One market can prove whether a niche is worth your time.